IT'S A TRAP! had its origins on a Kyneton farm in 2009 after foxes killed the newborn Damara lambs.
By coincidence and walking into an unmarked tent at the Seymour Agricultural Show, a cage trap maker was discovered. The spontaneous words blurted out to this stallholder were "Can I sell these traps from my farm?" He said yes, even though he did not know me from a bar of soap. The cunning business plan that took a full split-second to decide on in that tent was to believe that others must have the same pest animal problems. It was that simple and fast. Instinct proved to be correct. The deal was done in under 20 seconds and IT'S A TRAP kicked off on the spot with a handshake. No Excel spreadsheets, accountants, months of research, asking others for opinions, focus testing groups or googling were required to create a national sales and marketing business on a mission.
IT'S A TRAP! website was built, print ads placed in the local paper, traps were sold at weekend markets, at big annual agricultural shows across regional Victoria and in Henty, NSW. The Vic Market knocked back IT'S A TRAP as a stallholder. Their loss. Online and phone orders were wrapped and packed on the farm kitchen table and shipped across Australia. The trap range expanded. Trap quality improved. Talking face to face with thousands of trap customers over the years teaches a lot. Customers also learned a lot - the trap business is an information exchange. Trapping has a long history with lots of interesting stories.
IT'S A TRAP! hit the ground running because feral and pest animals are a constant, enormous and destructive force across the country. Traps are used by farmers, householders, Landcare groups, park rangers, Government departments, prestige golf course owners having daylight fox raids, car yards with copious pigeon poo problems on vehicle paintwork, owners of aircraft, cars, trucks and big farm machinery who had their vehicle's electrical wiring chewed up and destroyed by rodents, (a $25,000.00 rodent repair bill was incurred by one customer who owned a Maserati) and on it goes. Rodents in the roof chew wiring insulation off which exposes live copper that sparks and up she goes. Customers are a wealth of information.
All of our sturdy wire cage traps are Australian designed and Australian made.
These traps are strongly built, one trap at a time, of galvanized metal to be used out in the weather. The range of cage traps is individually spot welded for strength and designed and constructed around the nature and size of specific animals and their usual behaviour patterns. Some cage traps are multi-purpose such as the Jindabyne Cat Trap which can be used to also trap possums. Clean the cat predator scent off the trap before trapping a prey animal who will not go in it otherwise. Do not use man-made chemicals to clean it as wild animals are unlikely to go near the chemical smells. Clean cage traps with water and a scrubbing brush. Then give it a light spray of eucalyptus oil applied after setting the trap to mask the smell of humans handling it, to put the odds in your favour.
These cage traps are legal to meet Australian standards - no metal hooks are allowed for holding bait as they are highly illegal to use. Use of illegal and inhumane traps can incur heavy penalties for trappers - ten thousand dollars and two years jail time. Snares are also illegal. The correct mesh size complies on each of our cage traps. Animals do not have to be tortured to trap them. These traps are constructed for long term use and cannot be crushed in one hand like light-weight flimsy traps can. For the same strength reason, our cage traps do not fold down for shipping or storage because folding traps have weak points and do not last long. Bequeath your good Australian-made trap in your will. It will last and do its job properly.
One customer came back to tell us that she had to get her young daughter out of the big Buntine Fox Trap. It is good trapping practice to check set traps at least once daily to deal promptly with trapped animals. Check traps twice daily for small animals. Another good practice is to set traps in the shade if available, especially in summer.
Australia is chock-a-block full of feral animals killing vulnerable native species into extinction or towards extinction. Millions of native Australian animals are killed by feral animals DAILY. Australia leads the world in numbers of native species that no longer exist, at least 60 so far. This happened since colonization and with previous practices of people. Introduced foxes, cats, rabbits, myna birds, rodents arriving off sailing ships and many other invasive feral animals bred up, thrived with no natural predators, took over and are here to stay. Their numbers can be reduced and you can help save native animals in your area - city, suburbs, farms and country regions - by trapping, without choosing slow-death agonizing poisons or causing secondary kills of unintended native animals and birds who pick up poison baits and poisoned carcasses, such as eagles. Shooting is not permitted in National Parks where feral animals abound but trapping feral animals is. Every feral animal you trap and delete today is one less to breed up its countless future destructive generations.
If your ancestors were not competent trappers and hunters, you would not be here.
Melbourne is full of pesky possums. Customers in their late model BMW and white shoes copped a rural adventure by driving an hour up The Calder Highway to the farm to pick up their possum trap in person. They had to get out in the winter rain, open the two 12 foot farm gates and close them again to keep in the two Jersey house cows, two big Maremma livestock guard dogs and sheep, drive down the 200 metres of sloppy gravel driveway, talk traps and learn how to best use it in the farm shop which was the open air at that stage as there were no sheds or verandahs, while avoiding standing in the fresh cow poo. Welcome to the country. They left, fully informed on how to trap and transport their possums. It would have been interesting to have been a fly on the wall of their car on their way back. Recounting this first-hand rural experience could have provided them with excellent dinner party conversations to top any other for the next year.
Another time, a very big neighbour's borrowed bull, here to keep the house cows in calf, lurking and with an exquisite sense of timing, saw a gap and casually muscled his way out the front gate. He was an old docile pussy cat who liked a scratch but the departing trap customer did not know that. The slow-moving massive Braunveih bull was determined to graze on luscious long green grass on the road side of the front gate. A sprint down the driveway with a bucket of grain lured him back onto the right side of the fence. Never saw that mortified customer again. Relax, the farm has since been sold.
The combination of a seriously good trap and the practical knowledge passed on of how to properly and humanely use their trap, plus customers planning ahead by deciding what to do with the animal before starting to trap, they solve their recurring pest animal problems themselves.
IT'S A TRAP hotline, phone 0411 555 644 in business hours