Our Story
IT'S A TRAP! had its origins on a Kyneton farm in 2009 after foxes killed the newborn Damara lambs. By chance, a cage trap maker was discovered at the Seymour Agricultural Show. The spontaneous decision to ask, "Can I sell these traps from my farm?" led to an agreement in under 20 seconds, and IT'S A TRAP! was born with a handshake, no spreadsheets or research required.
Our Growth
We built our website, placed print ads in the local paper, and sold traps at weekend markets and big agricultural shows across Victoria and NSW. Though the Vic Market turned us down as stallholders, we continued to expand our reach. Online and phone orders were packed on the farm kitchen table and shipped across Australia. Our trap range grew, and quality improved through continuous learning from our customers.
Who We Serve
IT'S A TRAP! hit the ground running because feral and pest animals are a constant problem across Australia. Our traps are used by farmers, householders, Landcare groups, park rangers, government departments, golf courses, car yards, and more. Customers facing issues from possums to foxes, and rodents to birds, have found solutions with our traps.
Our Commitment
All of our sturdy wire cage traps are Australian designed and made. Built one at a time from galvanized metal, they are designed to withstand the elements and are spot welded for strength. Our traps meet Australian standards, ensuring humane treatment of animals. We provide practical advice on humane trapping methods, ensuring our customers can manage pest animals responsibly.
The Bigger Picture
Trapping is crucial to protecting native species from feral animals. Australia leads the world in numbers of native species that no longer exist, with millions of native animals killed daily by feral species. Our traps help reduce these numbers without resorting to inhumane methods or poisons that cause secondary kills of unintended native animals and birds.
From Melbourne's pesky possums to rural foxes, our traps have proven effective. One memorable customer had to retrieve her young daughter from a Buntine Fox Trap. We emphasize good trapping practices, such as checking traps at least once daily and setting traps in the shade during summer.
Our traps are built to last, crafted for long-term use and unable to be crushed like flimsy alternatives. They do not fold down for shipping or storage, ensuring durability. We advise customers to clean traps with water and a scrubbing brush, then apply a light spray of eucalyptus oil to mask human scent.
Through a combination of high-quality traps and practical knowledge, we help our customers solve their pest animal problems humanely and effectively.