About Us

IT'S A TRAP! began on a Kyneton farm in 2009 after foxes killed the newborn Damara lambs. By chance, a cage trap maker was discovered at the Seymour Agricultural Show. As others must be having the same problems, the spontaneous decision was to ask, "Can I sell these traps from my farm?" This led to an agreement in three seconds. IT'S A TRAP! was born with a handshake.